One of the most unpopular truths business owners don’t like to hear is that their marketing dollars takes time to get results.
Let’s face it, we all would love to spend less and get results faster.
But the reality is that if you try to shortcut steps or not create an overall strategy, invariably, your marketing won’t achieve the results you want, and you’ll be throwing precious dollars out the window.
One of the things I hear most from my clients or potential clients is that they are not getting the right customers/clients coming to them. They want to reach a different market but don’t understand why that’s not happening.
The first place to look is at your website.
Here are a few things you should be looking at that could be wasting your marketing dollars:
Not Having A Website That Speaks Directly To Your Target Market
It is vital to have a website that speaks to your target market. Both from a visual standpoint as well as from a messaging perspective.
Because marketing is all about the message. And the message is not just about words and phrases; it’s also about feelings and emotions.
If the top of the first page doesn’t clearly tell your ideal client that they have arrived in the right place, they are gone and off to check out your competition. You have about .05 seconds for someone to form an opinion and whether they will stay or leave.
Having A Website, That’s Outdated And Poorly Designed
I’m sure you’ve all heard the saying, “don’t judge a book by its cover”. Well, you can forget all about that when it comes to potential customers making snap judgments about your credibility when arriving at your website.
75% judge a company’s credibility based on its website.
57% of users won’t choose or recommend a business with a poorly designed website.
Since the pandemic, the tolerance for excusing bad websites is over. Websites today are judged swiftly and coldheartedly – again, you have about .05 seconds to make a good impression.
People are looking for modern, up-to-date designs with a great customer experience.
The Need For Speed
Hate when a page takes too long to load? Well, so do your potential customers.
39% will stop engaging if images or pages won’t load or take too long to load.
47% of users expect a maximum of 2 seconds loading time for an average website.
And here’s what should really matter to you…
Slow-loading websites cost businesses $2.6 BILLION in lost sales each year.
If you are trying to drive customers to your website through multiple channels (which you absolutely should be) and they are not staying and engaging… your marketing dollars are not working for you.
If you feel like you are not getting the results you should be for the time and dollars you are spending on your marketing efforts… perhaps it’s time to consider working with a full-service marketing agency like mine…Smart Blondes Marketing.
As a business consultant as well as a marketing strategist, I know that it’s the bottom line that matters and that to make money, you need to combine your business goals with a great marketing strategy and hire professionals that can execute it to perfection!
I promise you that we will make the best recommendations for your business and budget based on best practices and years of experience in the market.
Let us help you get your business noticed! Schedule your FREE consultation today!
