Businesses have traditionally operated on a strict hierarchical model throughout history. While this kind of decision-making has served well in the past, businesses nowadays need more flexibility and adaptability to keep pace in a modern dynamic economy.
To that end, one thing I always tell my small business consulting clients is they need to embrace flexibility in their organizational structure and decision-making. With that in mind, let’s discuss how a business can embrace adaptability and embrace flexibility in their organization.
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Why Adaptability Matters
Today’s highly organized and fast-paced digital economy is always changing, creating demand and changing consumer priorities. As such, businesses need to be able to change their structure on the fly to adequately respond to these demands. I have seen too many small businesses fall by the wayside because they weren’t prepared to adapt when they needed to.
In fact, the most successful companies I see in my small business consulting are the ones always anticipating and making adjustments for the next big wave of change. That adaptability can give you a sustainable competitive advantage to outperform your competitors.
In many ways, you can think of business adaptability as similar to Darwinian evolution. The organisms that are the most successful are not necessarily the biggest and the strongest but are the ones that can best take advantage of and adapt to their given environment. Your business needs to be flexible so it can last long and adjust to changes in its structure.
Those businesses that are adaptable are most resilient to shockwaves that can occur from macro-scale economic changes. Think about the COVID-19 pandemic—the businesses that thrived made the right adaptations to the pandemic environment.
Additionally, adaptability can also increase your employee’s motivation. Adapting incentivizes learning new skills and retooling existing skill sets. Employees are more motivated and invested in companies that give them opportunities to develop skills and further their careers.
Find & Eliminate Redundancies
Redundancy is the enemy of productivity and flexibility. Redundancies make you waste time and increase the chances of human error. As a solution, businesses need to be constantly analyzing their workflows so they can identify choke points or repeated steps that don’t contribute to forming better relationships with clients or customers.
The fewer redundancies you have in your workflow, the easier it will be to adapt to a changing landscape. You won’t have to worry about workers doing pointless tasks, and you can be confident you can retool your workflow quickly and efficiently to meet any pressing demands.

Collaboration & Communication
As with many things in business, the key to flexibility and adaptability is having clear, honest, and open communication between teams and management. Team members have to work closely together to solve problems and they need to communicate effectively with one another whenever organizational structures change.
For example, imagine you are trying to reorient your workflow but a group of employees doesn’t have access to the same documents. Their communication, and resulting effectiveness, will be reduced.
There are several strategies you can use to incentivize and promote open communication and a collaborative environment, such as mentorships, workshops, and more. You can also implement feedback systems so employees feel comfortable sharing their ideas and concerns about the workplace.
Outsourced COO Consulting for Your Fractional Executive Leadership
Understanding company flexibility and adaptability is crucial for your fractional chief operating officer or interim COO. Contact Susan Giddings Consulting LLC online or call today at (561) 933-7163 to schedule an appointment for fractional COO consulting and part-time COO services today!











